Several years ago we were introduced to the buzz phrase "Do more with less". This term signified the need for organizations to trim and better allocate their available resources while doing more and executing more efficiently.

However, this phrase was missing something. How do you do more with less when your resources are all utilized 100%? The answer is the new buzz-word…"Innovation". Innovation will be the word we will all come to accept as the norm for surviving in this market.

As organizations right-size themselves to current economic times, they will lose access to available resources and cash. This will force organizations to embrace the collective creativity of their workforce in order to find innovative ways to keep production facilities running, and new product and services flowing into the market.